Central/Mother Lode Regional Consortium

Regional Career Education Campaign Tools

Central/Mother Lode Regional Consortium

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Regional Career Education Campaign Find It. Be It. – Strategies & Tools CRC contracted with Full Capacity Marketing (FCM) to deploy a regional career education campaign that results in increased student enrollments and expanded employer engagement to create more opportunities for work-based learning and job placements. The Find It. Be It. career education campaign is a systematic approach to marketing career education at individual colleges, while building the skill sets of those involved in outreach through accredited professional development events designed by FCM’s sister company, Business U, Inc (BU). BU is the only institutionally accredited organization in the nation focused on capacity building of education and workforce practitioners in expanding reach to employers and building systematic regional collaboratives across multiple agencies. Participants have access to Business U’s eUniversity that houses recorded professional development courses and webinars with toolkit instructions, as well as a collaborative forum to interact with CRC stakeholders and Business U coaches.

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