CAMPAIGN TOOLKIT
As the post-secondary marketing environment has become increasingly crowded, executing an effective enrollment campaign requires using multiple touchpoints at every stage of the “sales funnel” – from brand awareness through enrollment. The CRC marketing plan incorporates a minimum of the consumer marketing standard three to five touches to increase brand awareness at the regional level, followed by multiple strategies that can be implemented at the college level to garner interest from both the supply side (students) and the demand side (employers).
Brand Guidelines
The style guidelines demonstrate how to use the Find It. Be It. logo identity as a proud campaign partner.
Fact Sheet and Style Guide
Logos
Campaign Style Guide
Student Recruitment Marketing Tools
Editable Career Cluster Fact Sheets
- Agriculture, Food & Natural Resources Template
- Architecture and Construction Template
- Arts, Audio Visual Technology and Communications Template
- Business, Management and Administration Template
- Education and Training Template
- Finance Template
- Government and Public Administration Template
- Health Science Template
- Hospitality and Tourism Template
- Human Services Template
- Information Technology Template
- Law, Public Safety, Corrections and Security Template
- Manufacturing Template
- Marketing, Sales and Service Template
- Science, Technology, Engineering and Math Template
- Transportation, Distribution and Logistics Template
Why Career Education Brochure
Career Cluster Fact
Sheets
- Agriculture, Food & Natural Resources Fact Sheet
- Architecture and Construction Fact Sheet
- Arts, Audio Visual Technology and Communications Fact Sheet
- Business, Management and Administration Fact Sheet
- Education and Training Fact Sheet
- Finance Fact Sheet
- Government and Public Administration Fact Sheet
- Health Science Fact Sheet
- Hospitality and Tourism Fact Sheet
- Human Services Fact Sheet
- Information Technology Fact Sheet
- Law, Public Safety, Corrections and Security Fact Sheet
- Manufacturing Fact Sheet
- Marketing, Sales and Service Fact Sheet
- Science, Technology, Engineering and Math Fact Sheet
- Transportation, Distribution and Logistics Fact Sheet
Student Recruitment
Overview
Counselor Toolkit
Career Ed LookBook
Counselor Playbook
Employer Engagement Marketing Toolkit
Ways to Engage Brochure
Employer Engagement Roadmap
PR Toolkit
News Release
Media Advisory
PR Fact Sheet
PR Toolkit How-To
Social Media and Website Toolkit
Infographics
- Agriculture, Food & Natural Resources Infographic
- Architecture and Construction Infographic
- Arts, Audio Visual Technology and Communications Infographic
- Business, Management and Administration Infographic
- Education and Training Infographic
- Finance Infographic
- Government and Public Administration Infographic
- Health Science Infographic
- Hospitality and Tourism Infographic
- Human Services Infographic
- Information Technology Infographic
- Law, Public Safety, Corrections and Security Infographic
- Manufacturing Infographic
- Marketing, Sales and Service Infographic
- Science, Technology, Engineering and Math Infographic
- Transportation, Distribution and Logistics Infographic
Social Media How-To
Professional Development
Social Media Webinar Part 3: Snapchat
Engage Business & Industry Webinar
Leveraging Regional Campaign Tools Webinar
Relationships with Business & Industry Webinar
Campaign Announcement
Kickoff Webinar
Campaign Leads from B2B Engage Webinar
Social Media Webinar Part 1: Facebook
Social Media Webinar Part 2: Instagram
Student Recruitment Marketing Plan Webinar
Social Media Webinar Part 4: Twitter
CAMPAIGN VIDEOS
Find It. Be It. student videos tell the stories of students in the CRC region that have found options and careers through career education, while employers talk about how partnering with community colleges is of high value to their business.
