As the post-secondary marketing environment has become increasingly crowded, executing an effective enrollment campaign requires using multiple touchpoints at every stage of the “sales funnel” – from brand awareness through enrollment. The CRC marketing plan incorporates a minimum of the consumer marketing standard three to five touches to increase brand awareness at the regional level, followed by multiple strategies that can be implemented at the college level to garner interest from both the supply side (students) and the demand side (employers).


Brand Guidelines

The style guidelines demonstrate how to use the Find It. Be It. logo identity as a proud campaign partner.

Fact Sheet and Style Guide

Student Recruitment Marketing Tools

Why Career Education Brochure icon

Why Career Education Brochure

Student Recruitment Overview

Student Recruitment

Counselor Toolkit

Career Ed LookBook

councelor playbook

Counselor Playbook

Employer Engagement Marketing Toolkit

Ways to Engage Icon

Ways to Engage Brochure

employment engagement roadmap

Employer Engagement Roadmap

PR Toolkit

News Release Icon

News Release

Media Advisory Icon

Media Advisory

PR Fact Sheet Icon

PR Fact Sheet

PR Toolkit How-To

PR Toolkit How-To

Professional Development

snapchat marketing flyer

Social Media Webinar Part 3: Snapchat

Engage Business & Industry

Engage Business & Industry Webinar

Campaign Tools

Leveraging Regional Campaign Tools Webinar

Industry Strategies

Relationships with Business & Industry Webinar

Campaign Fact Book

Campaign Announcement

Webinar Flyer Icon

Kickoff Webinar

Lead Automation

Campaign Leads from B2B Engage Webinar

Facebook Marketing

Social Media Webinar Part 1: Facebook

Instagram Marketing

Social Media Webinar Part 2: Instagram

Student Recruitment Flyer

Student Recruitment Marketing Plan Webinar

Twitter Marketing

Social Media Webinar Part 4: Twitter


Find It. Be It. student videos tell the stories of students in the CRC region that have found options and careers through career education, while employers talk about how partnering with community colleges is of high value to their business.