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Webinar: Social Media as a Recruitment Strategy PART 2 INSTAGRAM

January 10 @ 1:00 PM - 2:00 PM

January 10, 2018
1:00 – 2:00 pm
Launched in 2010, Instagram has amassed 800+ million users in just eight
years—twice the audience of rival platforms Snapchat and Twitter—and now even
brings competition to parent company Facebook in terms of its relevance and
ubiquity, particularly among younger users. Additionally, a recent report found that
higher education institutions on the site averaged over 10 times the amount of
interactions per post as they did on Facebook, Twitter, LinkedIn, and Pinterest. And
while most schools have established an active presence on Instagram at this stage,
the increasing popularity of the site has also resulted in increased competition,
making it essential to continuously review and evaluate your posting strategy to
ensure that you maximize the platform. With this context, this webinar explores
some of the most proven and effective methods for recruiting and engaging
prospective students on Instagram, and how you can use these methods to
maximize your potential visibility on the site. This webinar introduces the usage
of the Instagram for Business version to provide you with actionable insights
about your users/followers and post-performance. Other key topics include how
to create compelling content, use tags & mentions to target the audience you
want to recruit, and how to use videos and stories to capture the attention of
stakeholders and future students.
Learning Outcomes:
Participants will understand:
• Evaluate the effectiveness of current Instagram strategies used for student
recruitment & engagement
• Make adjustments in strategies based on objective data
• Leverage the Find It. Be It. videos to increase recruitment & engagement
• Deconstruct the elements of a good student story as a recruitment strategy
Audiences – CRC Regional Stakeholders
• CTE Deans
• CTE Faculty
• Public Information Officers
• Career Center Staff
• Career Counselors
Register at: 2019 0110 SocialMedia_FIBI_Webinars_Instagram-1


January 10
1:00 PM - 2:00 PM
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This website is supported by Carl D. Perkins IV Title IB Statewide Leadership funds awarded to State Center Community College District by the Chancellor’s Office, California Community Colleges.

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